Sunday, July 29, 2007

Locals Only - Salesmen: Take Heed

Part VI in a series of reviews of very local advertising.

In the wrong hands, Photoshop is a very dangerous tool. Outer glows, drop shadows - I don't know where to start on this ad, which was the inside cover of one of those glossy locals that come in the mail for free, even though it says $3.95 on the cover. It's filled with fake features and advertorial profiles of local dentists and other assorted businesses. I know some people can't afford an ad agency or design firm, but if this business can afford the inside cover, maybe next time the salesman responsible for this atrocity can pay a local high school student $100 to design an ad.

Locals Only Part V
Locals Only Part IV
Locals Only Part III
Local Only Part II
Locals Only Part I

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