Embrace the Suck
Bad writing + bad voiceover = bad commercial.
Thanks to a local radio guy who forwarded me the MP3, I can now share with you the pain I endure as I hear this spot about four times a day. I'm a sadist that way, I know. But you'll love it. Trust me.
See if what I told you last week about this horrendous commercial isn't true. Listen as Michelle and Zack discuss their horrible financial situations and how Patriot Financial was able to help them with a mortgage.
Can't you tell that Michelle and Zack are almost sure to default on their new loans?
Thanks to a local radio guy who forwarded me the MP3, I can now share with you the pain I endure as I hear this spot about four times a day. I'm a sadist that way, I know. But you'll love it. Trust me.
See if what I told you last week about this horrendous commercial isn't true. Listen as Michelle and Zack discuss their horrible financial situations and how Patriot Financial was able to help them with a mortgage.
Can't you tell that Michelle and Zack are almost sure to default on their new loans?
Labels: bad radio, copywriting, mortgage lenders, Patriot Financial, radio ads, radio production
Sent into orbit at
6:22 PM
4 Comments:
They just invented a new ad technique with that phono-pianical closing number.
Mmmm. advermarketing goodness.
By
Anonymous, at August 21, 2007 at 7:06 PM
Wow... that seemed to take forever. It's like it sucks you into a time warp/void or something.
That phone number is now stuck in my head.
By
Thinking In Vain, at August 22, 2007 at 8:48 AM
TIV: That's all that matters to Patriot. "We stuck the number in their heads. We are EFFECTIVE!"
By
RFB, at August 22, 2007 at 9:15 AM
It's like the copywriter grabbed an associate AD and did a draft take so the client could get a sense of where the ad was going. And then they added some unbelieveably sucky music and called it a day.
By
Moda di Magno, at August 22, 2007 at 11:34 PM
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