Until We Meet Again

The traditional meeting business has long suffered due to sites like GoToMeeting. Or due to improvements in tools like Skype. Or tools like the telephone. Still, there are the old-school types who prefer to do business the old-fashioned way: at a hotel - in a conference room - with pitchers of ice water and carafes of bad coffee - with stale danish and cloth napkins - with a projector so you can watch a Powerpoint presentation. Don't forget the always clean rest rooms and the helpful staff. Make sure to wear your best meeting clothes. And book a flight. And get a room. And don't party too much the night before the meeting. While in the meeting, take plenty of notes on a pad of paper, because the printed handout of the Powerpoint presentation is not enough to show you are pretending to be interested. If you raise your hand to ask a question, you just might hear, "Let's discuss this more offline," because meeting in person is somehow "online." But "face time," the proponents of traditional meetings argue, "is important." I agree. That's why Skype has video.

Hyatt, borrowing a concept from Demotivators, placed this ad in today's New York Times, hoping you will hold your next meeting with them. Their tagline is "Great Happens," with the subtag "When People Get Together." It's one of those over-the-top pledges that means nothing and promises everything. It's all explained in vague detail at Hyatt Meetings, with nice pictures of the helpful staff setting the conference room table with pitchers of ice water and cloth napkins.

Cute execution. Nice skewer of the traditional corporate poster, except that it's in promotion of a traditional corporate practice. 

Previously in Motivating The Troops with Buzzwords:
There is no "U" in "Team."