We're all familiar with creepy Orville Redenbacher
being resurrected to shill again for his popcorn, and Kurt Cobain
selling Doc Martens from heaven. Here's another cheap stoop at a dead legend on the part of Hershey's.

Saw this item in the checkout lane tonight at the grocery store and had to snap it up, seeing as it is a "collector edition" chocolate bar. (DOH! I cheapened my investment by opening the package. Crap! Guess I'd better go buy another and keep it in the freezer so I can sell it on eBay in 19 years, when it'll be worth $1.45.)
Look at that classy embossed chocolate likeness of Dale Earnhardt, NASCAR legend. That is freakin' awesome. I'll bet he tastes so good. This is only the second in the series of three collector's chocolate bars from Hershey's. Keeping my eyes open for numbers one and three.
Previously in shameless dead marketingPreviously in NASCARLabels: Dale Earnhardt, Hersheys, marketing, NASCAR, TrimSpa