Wednesday, January 23, 2008

15 Out of 15 Dairy Queen Customers are White

(And so is the lone guy working the store.) At least that was the case in 1960. On second thought, that might be Obama serving ice cream inside the DQ.

I'm sure many of you are familiar with Plan59, a great site of ancient advertising art. Laggard that I am, I only recently found it and spent too long perusing today when I was supposed to be crafting compelling copy. After viewing way too many images, I think I counted one person of color. He was a train porter serving Coca-Cola to a white family.

The site does remind you, however, that at one time (pre-Photoshop) being a "commercial artist" meant that you actually had to have some artistic skills.

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  • Speaking of colors, it looks as if some of the parents enjoyed sharing wardrobe hues with the kids. As for race representation, this is as unreal in one direction as the current fashion of college brochure art is in the other direction.

    By Anonymous Anonymous, at January 24, 2008 at 9:56 AM  

  • Ah yes - college brochures, where every college, regardless of location (South Dakota, anyone?) is a virtual United Nations of diversity.

    By Blogger RFB, at January 24, 2008 at 11:16 AM  

  • Yes, 15 out of 15 Dairy Queen Customers are White. But how many are actually queens? I’m guessing the guy in the foreground with the banana split sundae and the dude working the window.

    By Blogger HighJive, at January 24, 2008 at 11:18 PM  

  • Was just there last night. Did NOT look as jovial as that picture is. The high school talent all too happy to be working on a Friday night.

    By Anonymous Anonymous, at January 26, 2008 at 7:56 PM  

  • Not just college brochures. I did a promotional shot for a law firm where they made the Nigerian night cleaner come in early and pose in a power suit...

    By Blogger Ad Broad, oldest working writer in advertising, at January 27, 2008 at 9:32 AM  

  • ad broad,

    when the new york city commission on human rights asked madison avenue shops to list their minority staffing figures, one agency counted its black head of security as an officer of the company. this was in late 2006.

    By Blogger HighJive, at January 28, 2008 at 1:49 AM  

  • Well, DQ's corporate headquarters is Minneapolis, MN, which in the 50s was pretty much all white. From that perspective, this may actually be fairly accurate for its time and place.

    It's much more interesting up here now, thank goodness.

    By Anonymous Anonymous, at January 29, 2008 at 3:51 PM  

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