Who Wants to Start a Brewery?
Or at least get an existing brewery to pick up a new brand. New World Beer. (Not to be confused with a home brew strain by the same name.)
Taste? What does taste have to do with anything? You gonna tell me Dos Equis is a great beer? 'Course it ain't. But it's got a great campaign behind it. I think I have a good name for a brew here, in honor of the guy who planted a flag in the Dominican Republic a few centuries ago. We can mess with the label art and all that, of course. And once we've got all the REAL work done, THEN we make a beer that isn't half bad and we tell everyone it's awesome, will make them cool, get them laid and define their lives.
Taste? What does taste have to do with anything? You gonna tell me Dos Equis is a great beer? 'Course it ain't. But it's got a great campaign behind it. I think I have a good name for a brew here, in honor of the guy who planted a flag in the Dominican Republic a few centuries ago. We can mess with the label art and all that, of course. And once we've got all the REAL work done, THEN we make a beer that isn't half bad and we tell everyone it's awesome, will make them cool, get them laid and define their lives.
Labels: advertising, beer, Beer ad, brand loyalty, Branding, fake advertising, Holidays, marketing
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1:59 PM
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