If you can keep up with Apple, good for you. I sure can't. Can't afford to. But they are masters at force-feeding their devotees the next big thing. Nevermind that those of us who use it have discovered its many flaws, not the least of which is the partnership with AT&T. Doesn't matter though. It's sleek. It does cool things. It just feels so good
in your hand. What will you pay for that feeling? Plenty. And you don't want to be left behind, do you? Like a junkie, you will get one. Can't get enough. And in a year, you will get the next one.
Below is a new email marketing effort from Apple. It's smug and arrogant, like Apple, and basically laughs in your face. The "This changes everything" line is so overused in tech advertising. So is "Again." as a standalone sentence. My take on it after that.
Labels: apple, ATT, email marketing, iphone, smart phones, Steve Jobs, tech advertising, technology