Tuesday, January 03, 2012

No One In Denver Has a Smart Phone

This shoddy piece of sports journalism jumped out at me in yesterday's paper. Mile High Stadium officials apparently were able to keep Broncos fans in the dark as to the outcome of the Chargers/Raiders game.



Stupid assumption. Filler. Nonsense.

Labels: , ,

Bookmark and Share

Thursday, August 04, 2011

In Defense of Desktop Computing


I saw this Dilbert strip on Chris Miller's Google +. (I don't know Chris, so he's in my "Friends I Don't Know" circle, as are quite a few people I've "met" online.)

A few days ago (might've been weeks; time flies online) Someone I follow on Twitter pointed to an article at eMarketer with the tweet: "Mobile will soon enough be primary channel. 91 million will view web on mobile by end of year." I thought, "Hmmmm, this sounds like one of those predictions/stats/forecasts being pushed by someone with a vested interest in mobile marketing." The article opens:
More than 91 million US consumers will use the internet through a mobile device at least monthly by the end of this year, eMarketer estimates, and research shows that the increase in on-the-go web usage goes hand in hand with more search activity for local content.

"At least monthly," is not exactly indicative of widespread adoption. These "at least monthly" users are probably a lot like me. You're driving down the road with your spouse, friend, whatever, and you're talking about that movie with, oh what's her name? Damnit! I can see her in my mind but I can't remember her name! Pull up my Wikipedia app and look up that movie.

The article does sum up nicely, however, what mobile is best suited to: 
The need for local businesses to reach mobile users when they are nearby is clear and growing. With 33% of all mobile users accessing local content, and 87% of that group GPS-capable, location-based targeting and local search opportunities can help marketers reach customers at a moment of need—and convenience. 

Basically, what we're talking about here is restaurants.

Mobile has a place, of course. At my last gig, a number of people always showed up to useless meetings about endless projects with iPads, tapping away notes and pulling up other notes, their fingers poised in that delicate way we have learned to type on laptops and iPads. Others (myself included) wiled away these senseless meetings playing Words with Friends, Wolfenstein, Angry Birds or checking our Twitter and Facebook feeds on our smart phones. But when it came to actual work, like programming, writing, designing, audio and video production, even those iPad users could be found at their big boxes, with a trusty clickity-clack keyboard and a good old mouse all hooked up to obscene amounts of memory wired into a giant pipe of lighting fast connectivity. Let's not forget the screen. No smart phone display or iPad screen will ever give you the freedom of that monster landscape before you. "I'm not at my computer right now," we email the person from our phone, "But as soon as I get back I'll take care of that."

Answer emails? Of course. Log into a server and fix a problem? Sure. Locate a file and get it where it needs to be? Absolutely. But I don't see mobile as "primary" anytime soon. It's a supplement. a tool, a convenience, a toy. By all means, retail businesses should get all Foursquared and Yelped out, but the futurists are a little early on this one. We like a station, a home base, a place where our stuff is and we can sit down and work. (Or stand up, as I just adopted.)

And maybe that's just my generation. The "kids" are quite happy to never see Facebook on a big screen, thumbing away at their tiny keyboards on their phones. Perhaps by the time they're in the workforce, they can edit huge files of video from behind the wheel of their car or seated on a plane. I hope, for their sake, that they aren't connected full-time, where there's never a place they can go where they aren't being asked or feel required to do a task. For their stress and sanity, "I'm not at my computer right now" will be a nice thing to still be able to say.

Labels: , ,

Bookmark and Share

Tuesday, September 21, 2010

End of Summer Sign



(It gets bigger.)

Labels: , , , , , , , ,

Bookmark and Share

Monday, August 23, 2010

Be The Biggest Dork in Town

With TV Hat.

Labels: , , ,

Bookmark and Share

Wednesday, June 30, 2010

Monorails and Sky Trams

(El clicko, por favor.)

Labels: , , , , , , ,

Bookmark and Share

Tuesday, June 08, 2010

Have You Eaten of the Tree, Whereof I Commanded You That You Should Not Eat?

If you can keep up with Apple, good for you. I sure can't. Can't afford to. But they are masters at force-feeding their devotees the next big thing. Nevermind that those of us who use it have discovered its many flaws, not the least of which is the partnership with AT&T. Doesn't matter though. It's sleek. It does cool things. It just feels so good in your hand. What will you pay for that feeling? Plenty. And you don't want to be left behind, do you? Like a junkie, you will get one. Can't get enough. And in a year, you will get the next one.

Below is a new email marketing effort from Apple. It's smug and arrogant, like Apple, and basically laughs in your face. The "This changes everything" line is so overused in tech advertising. So is "Again." as a standalone sentence. My take on it after that.


Labels: , , , , , , ,

Bookmark and Share

Wednesday, July 22, 2009

The Church of Palm Pre

This series of hyper-detached, striving-to-be-mysterious ads for the Palm Pre cause me to reach for the mute button with Ninja Speed. It's a phone, lady, not a way of life.

And don't quit your acting lessons. There's a weird Indie script headed your way that will be turned into a weird Indie film that no one will ever see.



But this is what iPhone's competition has been reduced to; desperate attempts to seem relevant to a market that has run away from them. It'd be as difficult as selling soccer to an NFL audience.

Labels: , , , ,

Bookmark and Share