Have You Eaten of the Tree, Whereof I Commanded You That You Should Not Eat?

If you can keep up with Apple, good for you. I sure can't. Can't afford to. But they are masters at force-feeding their devotees the next big thing. Nevermind that those of us who use it have discovered its many flaws, not the least of which is the partnership with AT&T. Doesn't matter though. It's sleek. It does cool things. It just feels so good in your hand. What will you pay for that feeling? Plenty. And you don't want to be left behind, do you? Like a junkie, you will get one. Can't get enough. And in a year, you will get the next one.

Below is a new email marketing effort from Apple. It's smug and arrogant, like Apple, and basically laughs in your face. The "This changes everything" line is so overused in tech advertising. So is "Again." as a standalone sentence. My take on it after that.

The Visionaires of Radio Shack

(A larger version of this electronic image can be enabled simply by clicking on the left button of the pointer device attached to your computer terminal)

An Unfortunate Moment in Tech Advertising

The geniuses of Plaid pointed me to this fun collection of ads and photos at IBM's website.

Maybe We Should Use a Bitten Apple Intsead

I use a Mac at work. Other than the insane collection of fonts, I don't see the superiority. This is not an invitation for Mac Cultists to deride my PC preference or claim that Bill Gates is the Antichrist. Clearly, your magician in black has had sinister plans from the start. Note the early logo: Isaac Newton sitting under an apple tree.
Via

Most Depressing Tech Advertising Ever

It's mid-20th Century Germany, the memory of the war still fresh in your mind, the nationwide devastation evident in your government subsidized studio apartment that you've decorated as best you can on your meager salary, your workspace a tiny child's desk, a hand-me-down gift from the occupying Americans.

Siemens understands your plight and is working to at least provide your family with passive entertainment. Keep the drapes drawn against the cratered streets and shells of buildings that were once your glorious city. Watch TV. It will soothe the pain.

Cheer up, former servant of the Third Reich. Even though Siemens supported Hitler and participated in the "Aryanizing" of businesses, using slave labor from concentration camps to build electric switches for military uses, they understand your situation and want to help you and your family. Better times are ahead, Citizen. Stop slouching in defeat. Sit tall at your baby desk and work hard. Someday, things will not be so bad.

Previously in German Companies That Made it Big After Helping Hitler.