Release Your Inner Stripper

Not living in New York or LA, I don't know this store (shop, boutique, designer) so I can't even be sure what is being sold. The shoes, the bag, the black...thing...the models are wearing?

It doesn't matter. They are really selling a brand, a mood, a mystique, an attitude. And I'm sure it works on the demo targeted. I'm seeing Paris Hilton and the Olsen Twins.

Scamp did some nice work for Levi's where it's all about attitude and mystique. You know what Levi's are, what they mean. So the product doesn't even need to be in the ads.

Harley-Davidson could take a clue.

Previously in "Stranger Than Fashion"

Pink Shirted Soccer Team
Chicks Dig Stuffed Animals
Crocs: Just Say No
Androgyny Won't Go Away
ChuckTaylor Rolls in His Grave
On a Fashion Shoot

Scanned from The New York Times Magazine

Stranger Than Fashion

Will The Real Chuck Taylor Please Roll Over in His Grave

I guess the point of all the D&G, John Varvatos, Casare Paciotti, etc. ads for stuff I will never buy is to cause the viewer to go, "What? Wait. Ummm. That's disturbing. Disturbingly artistic. Artistically disturbed. Nice photo of a weird situation. Unexplainable. I'll bet those clothes (shoes, jewelry) are expensive."

That's all it says to me. I see an ad like this, and I know I can't afford to play in this store. And I really hate it when a nice, storied brand gets taken into the realm of ultra-hip fashion. Example: Converse's Chuck Taylors were not meant to be expensive, designer shoes. But if they have John Varvatos' name on them, they double in price. And they get pictured in such bizare situations as the woman on the park picnic table holding a gallon of water as she's molested by a reject from a Clash cover band. She emits a jet of water from her lips while a hapless third member of the party apparently ruins the burgers in the background. Someone has written "sexy mess" on the picnic table bench. The copywriter worked hard on that line: Get Chucked.

Yeah? Chuck you, John Varvatos.

Chuck Taylors are eternallly cool. They've been in fashion, in one way or another, since the 1930s. But the fashion-conscious shallownistas can wear them now without feeling like they're slumming.

Mr. Varvatos, you are too artistic [expensive] for me. I just want normal Chuck Taylors. I'd prefer they not be associated with you.