Much Abuzz About Nothing

Coffee must feel really cheated right now. It was once the only (legal) thing we ingested to give us a little kick start. Now we have energy drinks, energy shots, energy pills and thanks to a really dumb idea over at Nestlé, we also have Butterfinger Buzz, "with as much caffeine as the leading energy drink."
Here's Butterfinger's stupid microsite promoting the product, with a bunch of idiots getting their heads shaved (or "buzzed!" - get it?) so they can paint the Butterfinger Buzz logo on their skulls. Are you a fan of Butterfinger Buzz on Facebook yet? Will you attend the Butterfinger Buzz Event in NYC this Thursday and get your head shaved? And be sure to follow Butterfinger Buzz on Twitter!!!

And don't forget the Butterfinger Comedy Network, a place for doomed comedians to hone their skills at this dying performing art.

April 1^st of last year saw the fake relaunch of Butterfinger as just "The Finger." Ha-ha! April Fool's! We're so funny.

A candy bar loaded with caffeine. F-ing genius! "Screw you, coffee! I can get the same feeling from this candy bar that also has 460 calories!"

All of this effort is being put forth for a product that is "limited - while supplies last." A gimmick for the sake of being gimmicky. Buzz. Get people talking. Get them to shave their heads and sport your logo.

You are trying way too hard, Nestlé. It's a candy bar, not a lifestyle.

Vitalizes Body and Mind

Browsing through the collection of photographs at the New York Times store, I thought this one was interesting. Theodore Roosevelt in Chicago, 1915, passing under an ad for some energy drink.

There is nothing new under the sun. Of course, this was probably when it contained cocaine.


El click por mas grande









You know that history repeats itself - what you just done so has somebody else.