The Vet and The Noob

When I first saw this, I thought, "Wow - a new movie starring Jonah Hill and Sam Worthington that looks like it's based on a video game." Wrong, it's a video game commercial starring Jonah Hill and Sam Worthington.



Some may deride the stars for "selling out." But unlike a guy like Clooney, who only sells out overseas while maintaining the illusion of the pure and noble movie star here at home, these guys said, "You know what? It's Call of Duty: Modern Warfare 3! How do we say 'No' to this?" And they sell it well. Something tells me Hill is a gamer anyway and the fanboy in him was more than happy to be a part of this promotion. Beautifully shot, acted and directed, this will help sell the hell out of the game, arriving on Tuesday and already the most pre-ordered title in gaming history. Dwight Howard of the Orlando Magic makes a brief cameo at the end.

And is this a slimmed down Jonah Hill? Unlike his neo-brat pack brother Seth Rogen, it looks like he didn't lose his comedy skills when he lost weight.

In the Year 2552, Jetpacks are Commonplace

And they fly for all of 10 seconds. And they're still noisy as fuck.

Tim Nudd over at AdFreak points out that the Tuesday launch of Halo:Reach included a stunt in London's Trafalgar Square involving a jetpack.



Surprise! It's the same, lame jetpack that stunters have been using since the 1946 SuperBowl. Yawn. Nice job, Microsoft/Xbox. You have executed a worn-out stunt in promotion of your new game. And all the traditional media people you invited went, "Wooooo!" [clap-clap-clap]

What? SuperBowl wasn't around in 1946? Oh. Sorry. But that jetpack was. This shtick is old, it's lame, and it doesn't answer the question this blog's title asks. (Or, for that matter, the question asked by this blog's music video. Or this blog's theme song.)

Rent your next loud, brief jetpack stunt from this dude. Invite drunken journalists. They will be in awe.

Stop the Abuse!

It's his right. When will the madness stop?

Bloat

No One Waited In Line For This

All you hardcore gamers (and Moms of hardcore gamers) please get a life. From a news story out of South Africa:

Sergio Rodriguez had been waiting outside the New York Circuit City store since Sunday for the midnight launch event, and he was the first to walk away with the PS3 as people still standing in line outside the store cheered.

"This is the best game ever. It's so worth the wait," the 25-year-old graphics designer said. "Some people may call me crazy, but I really love to play."

So this guy took an entire week off work to stand in line. Arrrrrgh. Yes, Sergio, you are crazy. And stupid. And thank you for showing the rest of the world how collectively stupid we as a country can be. I love gaming and have been known to kill Nazis late into the evening, but c'mon.

When did this start? Was it Cabbage Patch Dolls that began the whole camp out in line for a damn Christmas present craze or does it predate that?