You Are Not a Ninja

Children, the happy heyday of cute, irreverent titles is over. Your startup failed, your VC dried up, your dreams of being bought by Google vanished. Even the speaking circuit you carved out in tiny ad clubs in rural areas is coming to an end. Update that resume and hit the bricks, dicks.

Seriously, Not a Good Name For Your Daycare

Volkswagen Continues Dumb Name Tradition

Here's Volkswagen's entry into the truck market. They're calling it "Amarok," an Inuit name for "wolf."

"This name fits the characteristics of our pickup perfectly, which will set new standards in its class," says Stephan Schaller, CEO of Volkswagen Commercial Vehicles.

Sure, Stephan, you walking book of clichés. What else could you have said?

When you've already gone down the road of stupid names, (EOS, Golf, Jetta, Passat, Phaeton, Touareg, Routan) I guess you just have to keep going. Much better, I think, to go the "series" route, like BMW. But you pay extra for that.