Small Church Learns the Secret of Church Marketing

Some American churches of late have become notorious abusers of marketing. They know how to drum up business through provocation. They strive to be hip, relevant and they boast of their pastor's ability to "relate God's word to your world." They have cool logos, catchy slogans, Twitter accounts, Facebook pages and pastors who dress like Abercrombie models. They hang banners that cause an intended stir or they announce a series about sex that they know will rile their small conservative community. It's all for the sake of hoped-for viral success or a mention on the evening news. They count this attention as something God has blessed. Their numbers grow and they think "surely the Lord is behind this." Any attention is good, they believe, and if they have to get them in the door through shock and awe, that's how they'll do it. It's a tough market out there, and with so many things competing for the attention of the prospective church-goer, a pastor has to do what a pastor has to do. Or rather, an Associate Pastor of Marketing and Community Outreach has to do what an Associate Pastor of Marketing and Community Outreach has to do.

So along comes "Dr." Terry Jones of Dove World Outreach Center in Gainesville, Florida. His first marketing trick is the title before his name. I am unable to find any information on Jones' supposed doctorate. His second trick is the name of his church. When you have 50 members in your pews and you call yourself a "world outreach center," that's very clever marketing. You might consider it misleading, but I'm sure Jones would make a case that he sends money to Africa and Asia.

But Dr. Terry Jones has one-upped his marketing brethren in a big way. He's not going to preach a series on good sex. He's not going to debate an atheist in a warm-hearted gesture of goodwill toward atheists. He's simply going to burn some Korans this Saturday and get the attention of the whole world. With that simple announcement and a few other provocative signs around the neighborhood, Jones has succeeded in drawing the attention of Muslims from around the world, the world's media, and he has even drawn responses from the commander of US Forces in Afghanistan as well as the White House.

Look at that sign. Crude layout. Kerning is all off. I can safely guess from the appearance of this sign that  Dove World Outreach Center doesn't have a Pastor of Electronic Arts and Media overseeing the creation of its outdoor advertising. But they have the basics down, learned very well from the best practitioners of modern American church marketing. You must provoke, shock, announce a press conference, create a controversy, get people mad, get people talking. And points to them for doing it on a very small budget.

As the nation's church leaders step up to denounce this man and his message, they should probably also repent that they taught him too well. 

Crossposted to Radio Free Babylon.

Locals Only: Thou Shalt Not Steal

Here's a fine local CPA, with testimonials from satisfied clients attesting to his skill with numbers and things like that. Larry and his wife seem like nice folks, and to show you how nice, they will include a little bible quote at the bottom of their full-page ad along with a cross image. But this is not any cross image, it's the very recognizable "cross and flame" logo of the United Methodist Church, and the denomination has some very strict guidelines regarding the appropriation of their logo, none of which it appears Larry has followed.

But Larry is seeking that coveted demo: people who will only drink milk from a Christian cow, and he means no harm, I'm sure. He's just not good at legal stuff.

He's waiting for the cease and desist, I suppose. Easier to ask for forgiveness than permission. 
 

There's Just Something About Clouds

Your Monday Morning Moment of Inspiration

A recent study found that 95% of this blog's readers are either atheists, agnostics, unobservant Jews or former church-goers (and I fall into that 95%). But now that the Thanksgiving Holiday is over and the Black Friday mess is cleaned up and you're dreading another week in the bowels of your workplace, toiling like a poorly-paid apprentice for your ungrateful overlords (or your demanding and fickle patrons), take a five-minute break and let this video (shot Sunday morning in the backyard) of the clouds rolling in fast from the Gulf (set to the instrumental "March of the Clouds") be your church or temple for the week. It seems to work for my dog, (the mostly obedient Australian Shepherd, "Roman") who can sit out back and watch the clouds roll by for hours.

Just put it on full screen with the sound up loud and let it wash over your dogged spirit.



See the guitarist performing this piece here.

Lunchtime Diversion

Whatever your opinion of organized religion, (and mine is pretty low) there's something about a Catholic church that's pretty cool. Be it an ancient cathedral in Spain or a modern one in Orlando, the Catholics know how to do it up in a way the Protestants can't touch with their mega-churches that resemble theatres. (Truth is, most mega-churches really are nothing more than theatres where the people come to watch a big show.)

So I finally took myself to "Mary Queen of the Universe Shrine" near Disney World at lunch to see what it looked like. Despite its odd name, it didn't disappoint. Click images for larger ones.

Palm Courtyard

Jesus on an Acrylic Cross

Spacey Stained Glass

Sanctuary Main

Then, upon exiting, I was struck by the majestic grandeur of the belfry of the Temple of Calvin Klein at a neighboring outlet mall.

So Glorious