Saw this car on the road this morning. If you can't read it through the rain, it says, "Ask me why I will never buy another Volvo." This guy also displayed a URL on the back of the vehicle:
Orlando-Volvo.com. There, he offers testimony from other Volvo haters and a video (that doesn't load) of his Volvo "misbehaving." There are also a bunch of Google Adwords ads for extended auto warranties.
I suppose you could find a thousand people to write bad reviews about nearly anything, and this guy has been collecting them from all over the place regarding Volvos. Clearly, you can't please all of the people all of the time.
You really have to be a special person to drive this vehicle, and you really have to have been pissed off to pay the money to deck it out in this ridiculous red-yellow hate scheme. And to what end? How many will see this car and the accompanying site and forever avoid Volvos? Is Volvo aware? Are they doing anything for the guy? At what point does the brand say, "Screw it. Pay the guy off and fix his car, make him sign an agreement that he won't badmouth us anymore."? Or does the brand say, "Whack job. Forget about it." and plow on, ignoring an obviously pissed off former customer?
Labels: Brand Reputation Management, customer retention, Customer satisfaction, homemade advertising, signs, volvo
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bigness
